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Our Values

Now into our second generation of food specialists, based in London’s premier wholesale hub, New Covent Garden Market. We’ve never forgotten the principles that has sustained our business for over 35 years; hard work, attention to detail, open lines of communication, diversification, and most important of all, that touch of honesty in everything we do. Times may have changed but those core values haven’t! 

Our Services

Our location gives us incredible access to both locally sourced and far flung foreign produce. We have a dedicated management and sales team, ready to answer your queries or help you select the right product for your menu development. Each order is handpicked and packed, with care by our highly trained workforce.  We’ll then deliver your orders, straight to your kitchen at a time most convenient to you and your business. 

Who do we cater for?

Anybody with a kitchen in London, or has an appetite(!) for food! If you are part of London’s dynamic hospitality industry then you’ll certainly be on our radar. We are on hand to help with the mainstream products as well as those hard to get ingredients. 

Bespoke Pricing & Sourcing

We’ll tailor a price structure that is entirely exclusive to your business based on your key lines, whilst maximizing your savings. We can provide creative solutions in order to help you maintain steady costings, enabling you to concentrate on what you do best.

Supply Chain at our core

We offer a crucial link in the supply chain, directly bringing produce in from abroad working with growers and import agents at the airports. Trucks also arrive everyday of the week from mainland Europe, and from growers up and down the country. This ensures we are bringing the freshest ingredients to the table each and everyday. 

Traceability

Over the years we have extended our network to all corners of the globe, in sourcing produce from controlled and ethical farmers. That means full traceability, and all requirements for health and safety in accordance with DEFRA UK. 
Proud member of the Soil Association
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Working to strict requirements of DEFRA
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© KIM GUAN CHOONG 2015

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PHOTOGRAPHY BY HELOISE TSANG